![]() With those privileges, Belichick needs it to be clear that the Patriots - not an individual, an individual’s brand or an individual’s social media account - are the highest priority. Literally, we’re going into Super Bowl week, and you want to throw this up? Are you out of your mind?'” I’m in the middle of, (expletive), a Super Bowl chase. We can’t post everything we want, because I look at the guys and I’m like, ‘We can’t do this. ![]() “That’s honestly been our biggest challenge. Of course, social media followings don’t always grow in even increments - he once had a post in 2013 about the “Breaking Bad” series finale that bumped his follower count by 50,000.Įdelman and his social media team worked within Belichick’s rules to keep his brand goofy, jocular, light-hearted and most importantly, entirely uncontroversial. He may have been the only Patriot with an Instagram account in 2009 when he was a rookie, but Edelman didn’t commoditize it until much later. He doesn’t want anything about football, anything about schematics or any of those things.”Įdelman built his social channels steadily and scaled them with his impact on the field. “I personally axe 60% of what we’ve come with and wanted to do, just for the sheer fact that I would’ve felt uncomfortable with how Bill would feel or the Patriots would feel,” Edelman said. (See: Gronk, Tom Brady.)īut Edelman still had to be careful, and before his star status grew, he had to be very careful. ![]() Every ring affords an increased sense of freedom. However, it is still a nice parting gift and one that explains why the team opted to release one of its legendary players before he made his retirement from pro football official.Because Edelman helped the Patriots win multiple Super Bowls - that shoestring catch in Super Bowl LI was mighty valuable, and the go-ahead touchdown in Super Bowl XLIX wasn’t bad either (and don’t forget his MVP trophy in Super Bowl LIII) - Edelman gets more wiggle room than other players on the team. Given that Edelman’s contractual career earnings alone are estimated at $41.2 million this number does not make too big a difference. Of that sum $1.2 million will count against New England’s salary cap for the 2021 season, with the other $800,000 coming his way in the form of a benefit payment that will not hit the Patriots’ books. The injury protection benefit will pay him $2 million come September. He is fulfilling all of the criteria laid out in the Collective Bargaining Agreement to qualify for said benefit: Edelman was deemed physically unable before his release, has undergone club-mandated rehabilitation during the offseason, and failed his physical with the team. Nothing was traditional during his 12-year career anyway, so why would that be any different?Īs first pointed out by Patriots salary cap expert Miguel Benzan on Twitter, the organization releasing him has now made Edelman eligible for the NFL’s injury protection benefit. The Patriots releasing Edelman was not just a prelude to the retirement that was the follow, the team actually did a favor by going down this road instead of having him step away in traditional fashion. The league’s personnel notice in its bureaucratic simplicity had to say the following about the move: ![]() Before he officially retired from pro football, after all, the New England Patriots officially released one of the most prolific players in franchise history. It was a simple announcement on the NFL transactions wire on Monday afternoon, but it could make a significant financial difference for Julian Edelman in the long term.
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